July 01, 2021 3 min read
"Delicious Alchemy’s founder, Emma Killilea, is back with her second instalment about her Coeliac diagnosis and how Delicious Alchemy came to be... I am often asked how I came to set up Delicious Alchemy, which was 9 years ago now! The idea came to me one summer’s day after I’d walked through a wheat field. When I took my boots off afterwards, I found itchy swellings, like insect bites, on my ankles. Then I spotted the kernels of wheat in my sock and made the connection – wheat gives me welts.
Since 2004 I have put every penny into Delicious Alchemy and thankfully the risk is paying off. The company is thriving and we have amazing customers with incredible stories that I love to hear about. More important than anything is that the gang at Delicious Alchemy is doing what I originally set out to do, which is to improve the lives of people on a restricted diets, day by day. Cheesy but true folks! "
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